New corporate identity
Our new image, the result of a coordinated effort by professionals and creative people.The logo was created by the graphic designers at Think Work Observe and is the most obvious symbol of how we have evolved as a company. The designers started with the old logo, which was geometric and featured small design elements that brought to mind a chair. The objective of the redesign was to transform it from something expressive to something more typographic in nature. The font chosen for the logo and all materials is Regola Pro, which was designed by Think Work Observe and personalized for Cantarutti.
Images were shot by photographer Mattia Balsamini with styling by set designer Hyemin Ro. Shades of sky blue, yellow and pink were used while warm lighting and sharp shadow effects from the chairs and other objects helped interpret the Mediterranean concept. Cubes in irregular sizes created a sense of movement and depth.